Problem
Do you realise that when we eat a pineapple, we only eat half of it? In Hong Kong, there is currently no professional recycling system for pineapple by-products. Nearly all of them end up in landfills.
This project set out to change that — by turning pineapple waste into a sustainable cleaning brand called Pina~Pure.
Piña-Pure
From Pineapple By-products to Everyday Freshness
Developed a sustainable cleaning brand using upcycled pineapple by-products — from concept, market research, and product photography to a pilot workshop, user feedback collection, and a full start-up report documenting the entire entrepreneurial journey.
Sustainable Brand Start-up | Graduate Projects｜ 2026
Research & Insights
Conducted market research and in-person interviews to understand Hong Kong consumers' attitudes toward sustainable cleaning products, their current purchasing habits, and their willingness to try upcycled alternatives.
Start-up Report
Comprehensive report documenting the entrepreneurial process — including market analysis, brand strategy, roadmap and business outlook.
Developed the Pina~Pure brand — a cleaning product line made from fermented pineapple by-products — and created a complete brand identity including naming, packaging concept, and brand story.
Brand Guidelines &
Package
Product photoshoots
for Pina~Pure
Planned and executed product photoshoots for Pina~Pure, producing 10 original images for use across social media, workshop materials, and promotional content.
Social Media Teaser
Created and posted teaser content on social media to promote the workshop, generating interest and attracting participants.
Xiaohongshu Teaser
Xiaohongshu account
Workshop & Feedback
Designed and facilitated a hands-on workshop at PolyU School of Design, where participants made DIY soap and sachets. Collected real-time user feedback to refine the product and brand positioning.
On-site Photo
